General Means of Da`wah (Part One)

Since people are often at a loss as to how they should go about giving da`wah, some of them pretend with ignorance as an excuse not to do anything, the following list of general means of da`wah have been compiled from among the many possible ways to give da`wah in order to make the way easier:

General Means of Da`wah -Part 1

Create or purchase a variety of beautiful eye-catching posters.

Da`wah Posters

Create or purchase a variety of beautiful eye-catching posters whose scenes match though-provoking Islamic texts or suitable da`wah situations and put them in appropriate locations around the city.

Muslim Greeting Cards

Print and distribute congratulatory cards and `Eid cards, as well as cards commemorating other occasions of Islamic significance which contain beneficial da‘wah messages and slogans.

Da`wah Album

Collect awe-inspiring pictures and powerful da`wah slogans in da`wah albums which may be kept for visitors and guests or given as a gift.

Marriage Invitation Cards

Turn the cover of a useful pamphlet into a marriage invitation card as a means of reaching all who attend. For example, where people are accustomed to a number of un-Islamic practices during marriage, a well-known booklet on the etiquette of marriage could become the marriage invitation card.

Revision or Typing

Request the person you wish to invite to Islam to revise or type out a da`wah article as a means of indirectly exposing them to the Islamic information you wish to get across to them.

Da`wah Mobile

Send da`wah messages by mobile to the general public or by email to mass mailing lists as reminders for religious occasions or lectures, etc.

The Internet

Utilize the Internet for da`wah conversations or participate in any of the many the chat rooms in which Islam is being maligned on the net.

The Media

Participate in spreading the da`wah by developing and presenting radio and TV programs or writing Islamic articles in local newspapers. These programs should be widely advertised through the many means of communication mentioned.


Arrange for the posting of stickers containing beneficial Islamic reminders in appropriate locations like the prayer for traveling and riding vehicles in buses, airplanes. Distribute stickers containing the supplications for various occasions like leaving and entering the home, the toilet, etc., for people to put around the home. Negotiate with hotels and other such institutions to post stickers with beneficial advice like the sticker showing the direction of the Qiblah (Ka`bah direction) in hotel rooms, etc., to remind residents of prayer and help them to do so properly.


Post schedules of the prayer timings and Ramadan fasting timings, on bulletin boards in suitable locations around the city as prayer reminders and guides for those fasting.

Diaries and Agendas

Publish or print diaries, agendas and educational schedules containing  da`wah reminders as well as significant Islamic dates and occasions.

Calling Cards

Print attractive calling cards with da`wah information and arrange to have shops include them with their products when giving them to their customers.

Post Cards

Design post cards with attractive local scenes or landmarks with brief Islamic messages on the back. For example, a post card with a picture of a date farm could have on the back a Qur’anic reference to the water cycle.

The Da`wah Briefcase

Purchase and distribute da`wah briefcases manufactured with many pockets designed to hold leaflets, booklets and tapes in various languages for easy circulation.

Magazine Subscriptions

Give a subscription to an Islamic magazine to someone as a gift or donate the amount of the subscription to a da`wah office so it can choose someone to send it to.

Collect Used Magazines and Books

Start a project to collect used magazines and Islamic books, etc. from homes and institutions in order to ship them or distribute them where they are needed.

Leaflets and Flyers

Select da`wah articles from books or lectures from tapes and reprint them as leaflets and flyers for various occasions like people going on Hajj or on vacation, or for expatriate workers, or for the sick, doctors and nurses, or for prisoners, for women and children, or for weddings, Ramadan or `Eid.

Bill Advertisements

Include brief Islamic announcements and reminders on common utility bills like telephone or water and electricity bills as well as on supermarket bills.

Islamic Slogans

Catchy Islamic sayings or slogans can be printed on calendars, agendas, car sunscreens, plastic shopping bags and other similar items that are commonly circulated among the masses of people, with the agreement of their manufacturers and by providing those responsible with suitable sayings.

Open Letters

Prepare letters for specific categories of people. For example, letters may be directed to the neighbor of a mosque, to the mosque’s imam, to the public speaker, to the doctor, to the teacher, to the student, to a publisher, to a father, to a mother, to a husband, to a wife, to an employer, a trader, a consumer, a security guard, a prisoner or a traveler.

Public Competitions

Purchase and give away Islamic books, tapes, CDs, DVDs, videos, etc. as prizes in general knowledge quiz competitions or programs specially designed for certain categories of knowledge like science or particular categories of people like high school students, etc.

General Publications

Arrange for the production of books, tapes and CDs about the stories and confessions of those who were astray and then were guided, as well as publications containing poems, plays and literary pieces and linguistic works, and the biographies of famous people, and modern business related work on topics like administration and communication, international politics and science and medical topics like the functions of the body etc., in order to reach groups that do not normally read purely religious books.

Distribution of Da`wah Materials

The various da`wah offices should organize the weekly delivery of their flyers, books and tapes to houses and schools at certain times.

Production Companies

Approach companies and institutions that specialize in co-coordinating and holding major events and programs for big occasions such as marriages, and prepare special da`wah material for distribution at the events.

The Da`wah Car

Purchase van type vehicles and write on them suitable phrases of da`wah and park them in public places in order to distribute a variety of audio and visual da`wah materials.

Large Bill Boards

Make neon signs or bill boards with da`wah messages and erect them in suitable places in the country to promote the da`wah and advertise activities and events.

To be continued…


The article is excerpted from the PDF “More Than Eighty Ways to Make Da`wah” by C. I. M. S. (Conveying Islamic Message Society).


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